Starbucks: Press Campaign
WDMP

Working closely with the art director, Jon Workman, I helped create a series of press ads to launch the Starbucks Rewards CRM programme. Taking its cue from the handwritten names on the takeaway cups, the creative uses a calligraphic approach. Ruth Rowland who specialises in hand lettering was commissioned to provide the illustration.

I designed and built the master key visuals, before artworking all subsequent press adapts for national press.

< Back to home

Starbucks
Starbucks
All rights reserved. © Tom Gifford and all respective clients, 2017.
Tom Gifford Limited. Company No. 10034906. Registered office address: Manger House, 62a Highgate High Street, London, N6 5HX, England.