Ferratum: Annual Report 2016
Ferratum are a successful Finnish banking group launched in Helsinki in 2005. They specialise in mobile banking and are a leading global Fintech company. In early 2017, Edelman tasked me with taking the lead design role on Ferratum's 2016 Annual Report.
As a challenger brand in the traditionally conservative world of banking, Ferratum were keen to have a more modern and personal feel to their materials. I developed and presented a few rounds of initial design concepts so that we could establish a creative route that would help them stand out, whilst also satisfying the formal structure of the report. Once this creative template was in place, I then designed and artworked the complete annual report through to its successful publication.